Nets owner Joe Tsai praises fan support for rebuild in new book
The short version
- Joe Tsai commented on Nets fans in David M. Rubenstein's book "Inside The Owner's Box."
- He said fans unanimously support a multi-year rebuild built through the draft.
- This is Brooklyn's first rebuild since Tsai took control in September 2019.
- The Durant-Irving-Harden era ended with a 2021 second-round loss to Milwaukee.
Brooklyn Nets owner Joe Tsai says fans are united behind a patient, draft-focused rebuild in David Rubenstein's "Inside The Owner's Box."
Brooklyn Nets owner Joe Tsai discussed the state of the franchise's fanbase in "Inside The Owner's Box," a book by David M. Rubenstein that features interviews with several team owners. Tsai's comments were shared by NetsDaily.
Tsai described the Nets fanbase as sophisticated with strong opinions, and said fans have been unanimous in supporting a multi-year rebuilding process that emphasizes patience and building through the draft.
The comments come as Brooklyn enters its first rebuild since Tsai became controlling owner in September 2019. Under his ownership, the team previously assembled a star core of Kevin Durant, Kyrie Irving and James Harden.
That era produced a second-round playoff exit in 2021, when the Nets lost in seven games to the Milwaukee Bucks. Some fans have since called for changes in ownership or leadership, including moves involving Tsai or general manager Sean Marks.
Tsai has said the goal of the rebuild is patience and sound decision-making, while acknowledging that the fanbase is smart enough to hold the organization accountable.
